Refresh of Mackay’s digital brand, creating a cohesive design system that included eight sub-brands:
The Rooms, Croft 103, Bunkhouse, Cabin, Bothan, House, Cottage & Shop.
I developed brand guidelines covering fonts, colours and imagery, and supplied a full suite of vector and digital assets. The project also involved designing three websites, six digital guides, as well as providing project management for creative services such as photography, copywriting and video.
