In June 2023, Creative for Climate launched the Greenwatch Swatch at the Cannes Advertising Awards. I conceptualised and designed the swatch tool to help raise awareness of the six shades of Greenwashing as defined by Planet Tracker.
The Swatch is available on Creative Commons and has been downloaded over 1000 times and used in lectures across universities across both the US and Europe.
The launch of the tool was covered across 15 outlets such as Sustainable Brands, Creative Brief, AdAge, AdWeek, PRWeek and Campaign, with over 2M publication-wide audience reach.
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
COVERED BY 15 MEDIA OUTLETS
Including Sustainable Brands, Creative Brief, AdAge, AdWeek, PRWeek and Campaign.
VIEWED BY 2 MILLION
Thanks to substantial media coverage.
DOWNLOADED BY 1,000's
